To pursue the company objectives, it is essential to develop forms of dialogue and constant interaction with both internal and external stakeholders, in order to understand their needs, interests and expectations of various kinds. Being able to anticipate changes and identify emerging trends through dialogue with stakeholders enables CIR to generate value added that is shared and constant in the long term.
To this end, in the definition of its strategy, its policies and its daily conduct, the group considers the interests of its stakeholders, with whom it undertakes to establish relationships of trust, based on the principles of transparency, an open mind and an ability to listen.
CIR carried out a detailed analysis of its stakeholders, identifying their degree of influence/dependence and analysing the importance that they assign to the specific sustainability issues of their sector and the context in which they work. Ten types of stakeholders have been identified:
The priorities are different for the various companies of the group.
For example, the stakeholder Media and Opinion Leaders
is more important for Espresso. By contrast, KOS considers the stakeholder Customers to be more important, meaning patients and their families. Lastly, Sogefi considers all the stakeholders shown in the diagram above to be equally important.
The approach used by the group to communicate with its stakeholders has continually evolved over time and has consisted of various kinds of initiative aimed at using the many channels available in the best possible way.