Espresso returns to its historic nameplate
This is not a nostalgic initiative, explains the editor of the weekly magazine Tommaso Cerno, but «a new beginning, because our history is our future». Just as 62 years ago the voice of Espresso was dissonant in the silence of conformism, today its mission is to "break through the noise”, that deafening background noise that is good for getting angry about but not for understanding reality better.
The return to the historic nameplate (the one invented by Arrigo Benedetti and Eugenio Scalfari in 1955) is therefore a way in which Espresso can look to tomorrow betting just on the strength of its spirit, which is both eccentric and libertine, unkind and disenchanted, yet always engaged in a fight against prejudice and rhetoric. A spirit that expresses itself in important investigations, civil battles, debates of ideas and careful analyses of all aspects of reality. Even those that contain more contradictions and are less intuitive.
The change of nameplate will be accompanied by a deep and surprising change in the graphics, which – here too – is inspired by the tradition of the magazine, reinterpreting it in a contemporary key: not only formal elegance and clarity of layout, but also the involvement of readers in a sort of “weekly book”. Thus something that goes beyond being just a news magazine to become a more complete tool for understanding the world.
Inside the magazine, fuller reports, topic sections that develop the issues dealt with in all possible ways, and comment by leading Italian and international journalists.
L’Espresso is therefore betting on reading, on the need for reading that is both “linear” and profound, and that is growing as an effect of the information overload on the web. And that only a publication that is both old and new can guarantee, building on its tradition.
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23 February 2017 | 12:03 CET