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February

3

2016

m2o to change logo and slogan

On February 1st, m2o changed its logo and slogan. This latter becomes “radio in its pure state”. The Espresso Group’s music radio which targets young listeners and is led by Fabrizio Tamburini was born in 2002 with the claim “music in its pure state”.
Music will still keep its important position within the schedule. From its start m2o has been able to retain its young public as an important reference point.

Among the current 1.7 million listeners on an average day, more than 750,000 are between 14 and 24 years old and approximately 720,000 are 25-44. With the new slogan and logo the radio station aims to communicate this harmonious unification of a complex set of different people and experiences sharing the same passion.

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3 February 2016 | 10:19 CET