GEDI has acquired 10% of Radio Italia from Mario Volanti
Radio Italia is one of the top 5 radio stations in Italy, with almost 4.4 million listeners on an average day. Its format is based on Italian music, it owns the television channel Radio Italia TV and it organizes important events such as concerts and music tours.
Its audience is made up mainly of women (60%) and it is very active on social networks. Its editorial content and its public profile complement those of GEDI’s radio stations extremely well. With the acquisition of this shareholding GEDI will be strengthening its position in a sector where advertising revenues have been increasing for years, unlike those of the traditional media.
With this deal GEDI and Radio Italia are consolidating a strategic partnership that began when the latter gave its advertising concession to Manzoni and was then extended with a business collaboration involving synergies in the sphere of optimizing transmission networks and running joint marketing initiatives with GEDI publications sometimes in relation to special joint events or projects.
Info and comments
11 October 2017 | 16:12 CEST