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Espresso launches Taboola services on iLMeteo.it

The Digital Division of Gruppo Espresso has extended the services of Taboola, a platform for suggestions and distribution of leading content at the world level, on iLMeteo.it, broadening its activities of “content discovery” both od desktop and mobile sites. The recent agreement between Espresso and iLMeteo.it is part of the development plan of Taboola’s editorial network which boasts, beyond the Gruppo Espresso’s own sites (including Repubblica.it, D Repubblica, Deejay, MyMovies and the sites of 18 local dailies) also the Huffington Post and over 40 verticles. Taboola has posted record numbers in Italy: in 2015 it achieved, according to Audiweb data, over 18 million unique visitors a month, 700 million page views per month, with a 61% reach on the Internet activities. The sale of advertising is entrusted exclusively to Gruppo Espresso’s concession holder, Manzoni.

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23 February 2016 | 17:08 CET