Business Insider to launch in Italy in partnership with Digital Division Gruppo Espresso
Innovative US-based business news source continues expansion in EU
Business Insider, which is headquartered in New York, and Digital Division of Gruppo Espresso today announce an Italian version of Business Insider, the leading digital news brand for the global business community. Giovanni Pons is Editor-in-Chief. Based in Milan, the site is scheduled to go live on November 28.
Business Insider introduced a new style of business news for business leaders of today and tomorrow who have grown accustomed to consuming content when and how they want to, on whichever device. Its editorial approach – obsessive and aimed at sophisticated and time-strapped readers – has been widely copied around the world. Business Insider is also recognized as the most engaged business news brand on social media.
Said Massimo Russo, Managing Director of Gruppo Espresso Digital Division: “With this new initiative, Gruppo Espresso confirms its strategy of partnering with the most innovative global digital media brands. We believe Business Insider in Italy will grow to become a leading voice in the digital media landscape".
Said Henry Blodget, Editor-in-chief and CEO of Business Insider: “We are thrilled to launch an Italian version of Business Insider as our 13th international site. In addition to its renowned history, Gruppo Espresso has a deep understanding of journalism in the digital age. It’s the ideal partner to help us bring Business Insider to Italy.”
Mr. Pons is a seasoned journalist well known for his coverage of business and finance. He has 27 years of experience at a wide array of newspapers and weekly and monthly magazines. Before joining Business Insider, he led the Milan Business section of La Repubblica. He is also the author of two non-fiction best sellers, “I am very excited to be part of this new digital journalistic start-up,” said Pons. “My team and I will be fully engaged in sharing Business Insider's innovative reporting style with our Italian readers.”
Gruppo Espresso, a listed company, is one of Italy’s leading publishing groups. It operates in all sectors of communication, from dailies and periodicals to radio, the Internet and advertising. With its brands, Gruppo Espresso is the number one digital destination for news and information in Italy, with an average of more than 13.2 million monthly unique visitors (Audiweb: Jan’16 - Aug ‘16).
About Business Insider Inc.
Business Insider, the largest business news site in the US and one of the fastest-growing news brands in the world, features a unique combination of reporting, video, photography and analysis. Business Insider – which includes Business Insider, twelve sites around the world, and INSIDER lifestyle brand – reaches more than 100 million unique visitors globally each month. Founded in 2007, Business Insider pioneered a digital-native approach to business news aimed at the next generation of business leaders. The company offers a subscription research service, Business Insider Intelligence (BII), that provides in-depth insight, data and analysis of the digital landscape, including e-commerce, mobile, the “Internet of Things”, and Fintech. Each year, the company hosts a leading technology conference in New York: IGNITION. Business Insider Inc. is a company of Axel Springer SE.
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16 November 2016 | 14:02 CET