GEDI: markets and competitive positioning
GEDI: markets and positioning
GEDI Gruppo Editoriale is the top Italian publisher of newspapers (approximately 602 thousand hard and digital copies circulated every day and 5.2 million readers per day), the leader in online news (3 million unique digital users per day of the website Repubblica.it) and the number three private operator in the radio sector (8.2 million listeners per day).
Performance of the market
In 2018 the advertising market was substantially stable (-0.2%) compared to the previous year (Nielsen Media Research figures). All the main media with the exception of the printed press reported a positive performance: radio advertising orders were up by 5.5%, confirming the trend that began in 2015, the internet, excluding Search and Social media, reported growth of 4.5% and television a rise of 0.6%. By contrast, advertising orders for the printed press again fell by 7%, with newspapers showing -6.2% and magazines -8.2%.The newspaper and magazine market
In 2018 sales of newspapers on the newsstands and by subscription declined by 7.4% on 2017: local newspapers fell by 6.8% (GEDI calculations on ADS-Accertamento Diffusioni Stampa numbers), a smaller decline that that reported by national newspapers (-8.3%). The circulation of weekly magazines was down by 10.7% and that of monthly magazines fell by 6.7%. Advertising orders for daily newspapers decreased by 6.2%: national newspapers reported -4.5% and local newspapers – 8.7% (source FCP). Advertising investment in magazines showed an even more negative performance, posting a decline of 8.2%.The radio market
Based on the RadioTer survey, in 2018 the group’s three radio stations continued to report good results in terms of number of listeners: Radio Deejay confirmed its position among the leaders of the radio market with 5 million listeners on an average day, reporting the best average quarter-hour share (AQH) of the main national broadcasters (+6.3% compared to 2017); Radio Capital reached 1.6 million listeners on an average day, posting growth of 3.1% in AQH; m2o reported approximately 1.6 million listeners on an average day. In 2018 advertising investment in radio showed significant growth, +5.5%, confirming that radio is one of the best-performing media.