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GEDI: markets and competitive positioning

GEDI Gruppo Editoriale is the number one Italian publisher of newspapers (around 740,000 copies of printed and digital newspapers and 5.8 million readers per day), the leader in online news (2.5 unique digital users every day), as well as the number two private player in the radio sector (over 7 million listeners on a daily basis).

Market performance
In 2017 total advertising investment (Nielsen Media Research figures) underwent a decline of 2.1% compared to 2016. A positive performance was reported only by radio, which rose by 5.4% confirming the positive  trend that began in 2015, and the internet which, excluding search engines and social networks, reported a slight rise in advertising orders (+1.7%); the printed press was down by 7.1%.

The newspaper and magazine market
In 2017 sales of newspapers on the news-stands and in Subscription were down by 8.8% on 2016: local papers reported a decline of 6.8% (GEDI calculations based on ADS-Accertamento Diffusioni Stampa figures), which was significantly less than the fall reported by national newspapers (-15.4%). Advertising orders for newspapers were down by 7.7%. The circulation of weekly magazines declined by 6.5% whilst monthlies were down by 15.3% (ADS).

The radio market
The group's three radio stations confirmed their good results in terms of listeners in 2017. Radio Deejay was once again among the market leaders with 5.2 million listeners on an average day; Radio Capital and m2o reported audience figures of 1.6 million and 1.7 million listeners respectively (Radio Ter). Advertising revenues from radio were up by 5.4%.