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Espresso: markets and competitive positioning

Gruppo Editoriale L'Espresso operates exclusively in the Italian market. The groupís revenues are divided between circulation (totalling Ä 242.5 million in 2016), advertising (Ä 343 million in 2016) and optional add-on products.

The groupís daily newspapers (Repubblica and the local dailies) are leaders in Italy in terms of circulation. In 2015 la Repubblica, according to ADS figures, confirmed its ranking as the top newspaper in terms of copies sold on the newsstands and subscriptions and, according to Audipress figures, reported 2.2 million readers per day for the traditional edition.

The network of local newspapers recorded an average of 2.9 million readers per day. Also growing in popularity are the digital products of the newspaper (Repubblica+ and Repubblica Mobile), which in December 2015 had over 893.000 subscribers.
Italian newspaper circulation
Italian newspaper circulation: market shares 2015
Source: Internal estimates based on ADS December 2014 data
2015 Italian advertising market
2015 Italian advertising market
Source: Internal estimates based on Nielsen, FCP data